Surefly LearningCongrats on making it to week 5! You’ve learned to: define your audience and personas best practices for writing for web including the inverted pyramid style use plain language and write in a clear and concise manner how to write content for homepages and create relevant calls to action keep the reading level in mind […]
Over the next two weeks, you will be working on the final project for this class. When you write online content, time management is a key skill in making sure you hit your deadlines. This project spans over the next two weeks and you are responsible for managing your time. I highly recommend that you […]
This week we will do a quick review of search engine optimization. It is critical to think about user intent before you write for a webpage or blog post. Someone out there is looking/searching for an answer. Your job as a web content writer is to write in a way that helps solve the user’s […]
Thinking Forward – Choose Your Subject This week for your blog post you will explore a topic you want to write about for your final project for this course – your final blog series. The subject you select should be one you are interested in and, if you want, can keep for a business or personal blog. […]
When we write for audiences, we truly want to know them. Depending on the audience – it’s as if we are writing for our best friend or a long lost uncle. We want to use their lingo, their words, and write to their level. When you write for websites, keep your writing at a seventh-grade […]
Writing Homepage Content This week you will be writing homepage content for your blog post. To make sure you have the hang of it, you will write content for 2 of the 5 websites options below. Option 1: https://coltercoffee.com/ Option 2: https://www.coffeetraders.com/ Option 3: https://hurrawbalm.com/ Option 4: https://www.sweetpeaksicecream.com/ Option 5: A site of your choice or your own website […]
Your First Impression – The Homepage Last week you focused on audiences and writing the most important information first. Later in this class, you will learn how to create a wide vision for content and how to dissect the pieces. Now we will focus on best practices for a website homepage. Often the most important […]
Writing for the Web Introduction 1. Who writes for websites? You and me. Websites provide tons and tons and tons of information to the masses on a daily basis. Have you ever wondered – who is behind the websites!? Often it is people just like you and me. In today’s world, it is crucial to write […]
We are all human… right!? Let’s communicate! Below are the readings that will help you with your blog posts this week. Part 1 – Personas – Readings for Blog Post 1 Check out these resources: How to Develop a Target Persona Marketing Personas – Beginner’s Guide This week you will develop two different personas for your […]
Creating Personas It is important to identify the types of people write for. It helps you frame information in a way your intended audience can understand. You will create two personas. The personas can be any type of person you choose. Assignment Tasks Read these resources: How to Develop a Target Persona Marketing Personas – Beginner’s […]